"David uniquely understands retail and consumer behavior, and how to design a district or project so that the ground level pedestrian interface is both vibrant and commercially viable."

– Adam Weers, Principal, Trammell Crow Company

News and Publications

Is Amazon Right for the Mall?

Is Amazon Right for the Mall?

New York, Boston, Los Angeles, San Francisco and South Florida will remain attractive for e-commerce retailers in the long term due to outsized buying power, according to CoStar. With e-commerce having overshadowed the retail sector during the stay at home period, landlords and cities alike in less robust markets are trying to figure out how to weather this pandemic and economic downturn. Failing regional malls are on everyone's minds. David Greensfelder, founder and managing principal of Greensfelder Real Estate Strategy, recently weighed in on how retail landlords can remain competitive,...

read more
SF Changes Course to Promote Retail Resiliency

SF Changes Course to Promote Retail Resiliency

San Francisco has long promoted restrictions to protect the character of its neighborhood shopping districts.  CV-19 has given the City a reason to shift course.  Click here to read a recent Costar article.

read more
TruLocal Goes Live!

TruLocal Goes Live!

I am proud to announce that TruLocal, a new community-focused, e-commerce company that empowers local businesses and communities to thrive that I have been involved with as an advisor since its inception, announced the launch of its digital marketplace that enables easy and convenient online transactions between locally-owned, brick and mortar retailers and local consumers. TruLocal’s solution provides local retailers with an entirely new marketing channel, robust digital capabilities, and a scalable process to connect with consumers within their communities. Through TruLocal’s $600 billion...

read more
When Tenants Won’t Help Themselves

When Tenants Won’t Help Themselves

The COVID-19 pandemic and subsequent widespread orders to close theaters, retailers and restaurants – or severely restrict their operations – are forcing landlords and tenants to the negotiating table to figure out a way to survive, yet some tenants see the pandemic as a prime opportunity to break their lease and are displaying little interest in working with landlords to find financial aid, says David Greensfelder, founder of Greensfelder Real Estate Strategy, an Albany, Calif.-based provider of strategic planning, market analytics and development services for owners, occupiers and...

read more

Sign up for our newsletter

  • This field is for validation purposes and should be left unchanged.