"David uniquely understands retail and consumer behavior, and how to design a district or project so that the ground level pedestrian interface is both vibrant and commercially viable."

– Adam Weers, Principal, Trammell Crow Company

News and Publications

TruLocal Goes Live!

TruLocal Goes Live!

I am proud to announce that TruLocal, a new community-focused, e-commerce company that empowers local businesses and communities to thrive that I have been involved with as an advisor since its inception, announced the launch of its digital marketplace that enables easy and convenient online transactions between locally-owned, brick and mortar retailers and local consumers. TruLocal’s solution provides local retailers with an entirely new marketing channel, robust digital capabilities, and a scalable process to connect with consumers within their communities. Through TruLocal’s $600 billion...

read more
When Tenants Won’t Help Themselves

When Tenants Won’t Help Themselves

The COVID-19 pandemic and subsequent widespread orders to close theaters, retailers and restaurants – or severely restrict their operations – are forcing landlords and tenants to the negotiating table to figure out a way to survive, yet some tenants see the pandemic as a prime opportunity to break their lease and are displaying little interest in working with landlords to find financial aid, says David Greensfelder, founder of Greensfelder Real Estate Strategy, an Albany, Calif.-based provider of strategic planning, market analytics and development services for owners, occupiers and...

read more
Closed Again: California Businesses And Retail Owners Ask What’s Next

Closed Again: California Businesses And Retail Owners Ask What’s Next

Greensfelder Real Estate Strategy Managing Principal David Greensfelder said the governor's new orders could create negative economic conditions for brick-and-mortar retail, which was already struggling pre-coronavirus. Greensfelder said one thing he found interesting in the governor's statement was that Newsom did not put an end date on this second shutdown. "I think the governor said it best, this was a dimmer, not a light switch," Greensfelder said. "He knew this was a process that they would take a couple steps forward and then a step back."  Read the Bisnow article by clicking...

read more
Who Will Pay for Shopping Center Safety Measures?

Who Will Pay for Shopping Center Safety Measures?

COVID-19 safety accouterments come at a price.  Little leaguers are practicing, traffic congestion is returning, patrons are dining and drinking on restaurant patios and shoppers are venturing into nonessential stores. But reminders that times are not normal are everywhere: hand sanitation stations, latex gloves, social distancing markers, masks and Plexiglass. Lots of Plexiglass.  Click here to read the Shopping Centers Today article.

read more

Sign up for our newsletter

  • This field is for validation purposes and should be left unchanged.