"David uniquely understands retail and consumer behavior, and how to design a district or project so that the ground level pedestrian interface is both vibrant and commercially viable."

– Adam Weers, Principal, Trammell Crow Company

News and Publications

What’s Next for High Profile Redevelopments?

What’s Next for High Profile Redevelopments?

Seritage's repositioning of the historic Sears building in Santa Monica has unfortunate timing.  What's more, retail and office have changed so dramatically that it's unclear if this project works in a post-COVID19 world.  Read here where I am interviewed by the Los Angeles Times for more insight.

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Is Amazon Right for the Mall?

Is Amazon Right for the Mall?

New York, Boston, Los Angeles, San Francisco and South Florida will remain attractive for e-commerce retailers in the long term due to outsized buying power, according to CoStar. With e-commerce having overshadowed the retail sector during the stay at home period, landlords and cities alike in less robust markets are trying to figure out how to weather this pandemic and economic downturn. Failing regional malls are on everyone's minds. David Greensfelder, founder and managing principal of Greensfelder Real Estate Strategy, recently weighed in on how retail landlords can remain competitive,...

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TruLocal Goes Live!

TruLocal Goes Live!

I am proud to announce that TruLocal, a new community-focused, e-commerce company that empowers local businesses and communities to thrive that I have been involved with as an advisor since its inception, announced the launch of its digital marketplace that enables easy and convenient online transactions between locally-owned, brick and mortar retailers and local consumers. TruLocal’s solution provides local retailers with an entirely new marketing channel, robust digital capabilities, and a scalable process to connect with consumers within their communities. Through TruLocal’s $600 billion...

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