"David uniquely understands retail and consumer behavior, and how to design a district or project so that the ground level pedestrian interface is both vibrant and commercially viable."

– Adam Weers, Principal, Trammell Crow Company

News and Publications

Closed Again: California Businesses And Retail Owners Ask What’s Next

Closed Again: California Businesses And Retail Owners Ask What’s Next

Greensfelder Real Estate Strategy Managing Principal David Greensfelder said the governor's new orders could create negative economic conditions for brick-and-mortar retail, which was already struggling pre-coronavirus. Greensfelder said one thing he found interesting in the governor's statement was that Newsom did not put an end date on this second shutdown. "I think the governor said it best, this was a dimmer, not a light switch," Greensfelder said. "He knew this was a process that they would take a couple steps forward and then a step back."  Read the Bisnow article by clicking...

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Who Will Pay for Shopping Center Safety Measures?

Who Will Pay for Shopping Center Safety Measures?

COVID-19 safety accouterments come at a price.  Little leaguers are practicing, traffic congestion is returning, patrons are dining and drinking on restaurant patios and shoppers are venturing into nonessential stores. But reminders that times are not normal are everywhere: hand sanitation stations, latex gloves, social distancing markers, masks and Plexiglass. Lots of Plexiglass.  Click here to read the Shopping Centers Today article.

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Fretting Over New Wave of Business Closings

Fretting Over New Wave of Business Closings

As coronavirus cases surge in states like Texas, Florida and California, some phased reopenings are stalling or even being reversed, leaving businesses and property owners uncertain about their future viability.  Download a PDF of the article here.

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How Can Local Retailers Benefit Cities During COVID-19?

How Can Local Retailers Benefit Cities During COVID-19?

David Greensfelder talks to Lisa Brown of GlobeSt.com about the many benefits that local and independent retailers can offer communities and retail mixes, including that these retailers are a hedge against impacts beyond landlord control including chain store consolidation. Download PDF

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