News and Publications
How Can Local Retailers Benefit Cities During COVID-19?
David Greensfelder talks to Lisa Brown of GlobeSt.com about the many benefits that local and independent retailers can offer communities and retail mixes, including that these retailers are a hedge against impacts beyond landlord control including chain store consolidation. Download PDF
Re-Igniting a City Following a Crisis
David Greensfelder, managing principal of Greensfelder Commercial Real Estate, shares what he sees as ways commercial real estate companies can navigate the uncharted territory with cities on Connect California. Download a PDF of the article
This is what your next trip to the Grove or Americana will look like
David Greensfelder, managing principal of Greensfelder Commercial Real Estate, recently discussed in the Los Angeles Times how COVID-19 will affect retail operations when they reopen. Download a PDF of the article
How Retailers Can Stay Afloat During the Downturn
David Greensfelder, managing principal of Greensfelder Commercial Real Estate, recently discussed how retailers can ride out the downturn and come out the other side. Download a PDF of the article
Hyper-localization in Retail: Chain Store Tactic, or Maker Movement Trend?
Recently I’ve been reflecting on a retail trade blog titled “Hyper-localization Is a Big Deal for Retail – and Even the Big Chains Are in on it.” This article went on to say that “the concept of hyper-localization is really a backlash against mass marketing.” Well, on the face of it, it would seem like anything that is hyper-local would be anti-chain. However, a deeper dive into this “new” hyper-local trend reveals a sophisticated marketing strategy designed to drive foot traffic to local retailers -- be they local independents, or a local outpost of the ubiquitous chain store. So how does...
